SmartForms Applications

Have you ever visited a website and been asked to fill in a form to request more information, or perhaps to send personal information to an organisation?

If you have then you'll know how irritating it can be to fill out lengthy forms where many of the fields are irrelevant to your enquiry or application.

Lightstone have implemented smartforms technology which intelligently adds/removes form information requests, thereby streamlining the form-filling process.

For example: If you are asked where you live for a loan application, and your response shows that your native currency is Euros, then all questions (such as salary, income support etc) will be formatted in Euros. Whilst this is a very simple example, a smartform which accurately absorbs your business rules, and intelligently uses that information to streamline customer interaction with your website, will exponentially improve customer satisfaction, and thereby help you to serve customers more fully.

By streamlining the process, customers for whom we have implemented these technologies have noticed a significant increase in the number of successfully completed forms, and also a notable improvement to the user experience.

Please contact us today if you would like to understand how SmartForms can streamline your website!