IA/Consultancy

We firmly believe that behind every great website is great consultancy and a well conceived Information Architecture (IA).  Knowing exactly who you are addressing, and what they are interested in learning from you is critical to the ongoing success of your website. For this very reason, Lightstone's development processes starts with an analysis phase incorporating:

• Requirements Gathering.  Here we identify the business objectives of the website, its scope and how progress will be reported throughout the project.
• Information Gathering. Once we know what needs to be achieved, we look at what has been done to date either by your company, or by your competitors.
• Audience profiling. Having understood what the website needs to drive for its owners, Lightstone will then work to understand who the audiences are of your website. Customers, Partners, Employees, Competitors are all considered, and then ranked in order of their importance to achieve your business objectives.  Once ranked, we then work with you to define the site visit drivers. In other words, what can we provide that will attract the target audiences to the site?
• Information Architecture. Having identified the audiences, the information they're looking for and any environmental factors, Lightstone then works with you to organise the structure of the site, both in terms of navigation and content.

Partnering the Information Architecture, a design brief is also created by our Client Services team to make sure that the 'look and feel' of the website works in harmony with the IA.  The next process is Creative Design.