Eve-Taylor.com

The Customer

Lightstone works with the sales team at Eve Taylor assisting in the development of their online strategy.

The Need

Eve Taylor's success in the aromatherapy market has built a strong reputation for the provision of high quality aromatherapy products to the trade and end-users alike.  In order to remain competitive in the market place, Eve Taylor's team identified considerable potential in marketing, and selling, their products online.  Return on investment was desired within the first 12 months of operation.

The Solution

Working with the Eve Taylor team, Lightstone quickly identified a demand for the products from both trade customers and end-users.  Our solution therefore needed to cater for both markets.  As part of this project we delivered:

• IA/Consultancy
• Complete design of website
• A powerful catalogue system and shopping cart facility (e-store) which can be managed completely in house
• Search Engine Optimisation
• Personalised product and pricing information depending on the user (trade or end-user)
• Integration with Payment Solution Provider, in the case Barclay's ePDQ
• A system which delivers pertinent information dependant on international location
• Full User Training

True to Eve Taylor's desires, the website delivered return on investment within the 12 month target specified in their original website plan.

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